P3

1.答題方法:

掌握好考試中的時(shí)間分配

先讀題目再讀案例

明確題目的要求,避免答非所問(wèn)

保證答案的書(shū)寫(xiě)清晰明了

一定要拿到professional marks

答案的廣度比深度更重要

將知識(shí)應(yīng)用到案例中是得分的關(guān)鍵

2.題目與Model聯(lián)系:

The environment:PESTEL

Competitive position:Porter’sfive forces

Portfolio of products:Boston consulting group matrix;product life cycle analysis

Portfolio of companies:Goold and Campbell;Ashridge

Outsourcing:Harmon’s process strategy matrix

Stakeholders:Medelow’s matrix

Competitiveness of nations:Porter’s diamond

How we make profits:Value chain;generic strategies

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