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Strategic Management
 
01
 
strategic management：戰(zhàn)略管理
 
That set of managerial decisions and actions that determines the long-run performance of an organization.
 
戰(zhàn)略管理是一組管理決策和行動，它決定了組織的長期績效。
 
02
 
strategic management process：戰(zhàn)略管理過程
 
An eight-step process that encompasses strategic planning， implementation， and evaluation.
 
是一個(gè)包含8個(gè)步驟的過程，其中包括戰(zhàn)略計(jì)劃、實(shí)施和評估。
 
03
 
opportunities：機(jī)會
 
Positive trends in external environmental factors.
 
機(jī)會是外部環(huán)境因素的積極趨勢。
 
04
 
threats：威脅
 
Negative trends in external environmental factors.
 
威脅是外部環(huán)境因素的負(fù)面趨勢。
 
05
 
Core competencies：核心能力
 
An organization‘s major value-creating skills ， capabilities ， and resources that determine its competitive weapons.
 
核心能力是組織主要的價(jià)值創(chuàng)造技能，它決定了組織的競爭武器。
 
06
 
Core competencies：核心能力
 
An organization‘s major value-creating skills ， capabilities ， and resources that determine its competitive weapons.
 
核心能力是組織主要的價(jià)值創(chuàng)造技能，它決定了組織的競爭武器。
 
07
 
Weaknesses：劣勢
 
Activities the organization does not do well or resources it needs but does not possess.
 
劣勢是組織不擅長的活動或者非專有的資源。
 
08
 
SWOT analysis：SWTO分析
 
An analysis of the organization‘s strengths， weaknesses， opportunities， and threats.
 
SWTO分析是對組織的優(yōu)勢、劣勢、機(jī)會和威脅的分析。
 
09
 
Corporate-level strategy：公司層戰(zhàn)略
 
An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.
 
公司層戰(zhàn)略尋求確定公司應(yīng)該從事什么事業(yè)。
 
10
 
Stability strategy：穩(wěn)定型戰(zhàn)略
 
A corporate-level strategy characterized by an absence of significant change.
 
穩(wěn)定型戰(zhàn)略是一種公司層戰(zhàn)略，其特征為基本不進(jìn)行重大的變革。
 
11
 
Growth strategy：增長型戰(zhàn)略
 
A corporate-level strategy that seeks to increase the level of the organization‘s operations.
 
增長型戰(zhàn)略是一種公司層戰(zhàn)略，它尋求組織的經(jīng)營規(guī)模。
 
12
 
Related diversification：相關(guān)多元化
 
When a company grows by merging with or acquiring firms in different but related industries.
 
相關(guān)多元化是指公司通過合并或收購相關(guān)產(chǎn)品不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長。
 
13
 
Unrelated diversification：非相關(guān)多元化
 
When a company grows by merging with or acquiring firms in different and unrelated industries.
 
非相關(guān)多元化是指公司通過收購和兼并不同產(chǎn)業(yè)、不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長。
 
14
 
Retrenchment strategy：緊縮型戰(zhàn)略
 
A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.
 
緊縮型戰(zhàn)略是一種公司層戰(zhàn)略，它用于處理組織的劣勢，這種劣勢導(dǎo)致績效的下降。
 
15
 
BCG matrix：BCG矩陣
 
A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.
 
BCG矩陣是由市場份額和SBUS的增長率而做出資源配置方案的戰(zhàn)略工具。
 
16
 
Business-level strategy：事業(yè)層戰(zhàn)略
 
An organizational strategy that seeks to determine how an organization should compete in each of its businesses.
 
事業(yè)層戰(zhàn)略尋求決定組織應(yīng)該怎么在每項(xiàng)事業(yè)上展開競爭。
 
17
 
Strategic business units：戰(zhàn)略事業(yè)單位
 
Single businesses of an organization in several different businesses that are independent and that formulate their own strategies.
 
戰(zhàn)略事業(yè)單位即一個(gè)組織有多種不同的業(yè)務(wù)，每一種業(yè)務(wù)有相對獨(dú)立和有自己的戰(zhàn)略。
 
18
 
Competitive advantage：競爭優(yōu)勢
 
What sets an organization apart； its distinct edge.
 
競爭優(yōu)勢是使組織別具一格和有與眾不同的特色。
 
19
 
Cost leadership strategy：成本領(lǐng)先戰(zhàn)略
 
A business-level strategy in which the lowest-cost producer in its industry.
 
成本領(lǐng)先戰(zhàn)略是一種營銷層戰(zhàn)略，它是組織選擇了成為產(chǎn)業(yè)的低成本生產(chǎn)者的戰(zhàn)略。
 
20
 
Differentiation strategy：差異化戰(zhàn)略
 
A business-level strategy in which a company offers unique products that are widely valued by customers.
 
差異化戰(zhàn)略即公司實(shí)施尋求提供與眾不同的產(chǎn)品，并得到顧客廣泛認(rèn)同的戰(zhàn)略。
 
21
 
Focus strategy：聚焦戰(zhàn)略
 
A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.
 
聚焦戰(zhàn)略就是在狹窄的市場區(qū)隔上尋求成本優(yōu)勢或差異化優(yōu)勢。
 
22
 
Stuck in the middle：徘徊其間
 
A situation in which an organization hasn‘t been able to develop either a low cost or a differentiation competitive advantage.
 
即組織不能夠開發(fā)成本或差異化優(yōu)勢。
 
23
 
Functional-level strategy：職能層戰(zhàn)略
 
An organizational strategy that seeks to determine how to support the business-level strategy.
 
是尋求決定如何支持事業(yè)層戰(zhàn)略的組織戰(zhàn)略。
 

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